Whole Foods started its first store in Austin, Texas, in 1980. The food retailer is known for its organic foods—and high prices.

The nickname “Whole Wallet” was applied by at least 2001. Other Whole Foods nicknames include “Whole Paycheck” (since 1994) and “Food Hole” (since 1995).


Whole Foods Market
Whole Foods MarketNASDAQ: WFMI) is an Austin, Texas-based foods grocer. As of September 2007, the company operates over 270 locations in the United States, Canada, and the United Kingdom.

Whole Foods Market is a food retailer of “natural” and organic products including produce, seafood, grocery, meat and poultry, bakery, prepared foods and catering, beer, wine, cheese, whole body, floral, pet products, and household products. The company also sells a selection of conventional national brands. The company is consistently ranked among the most socially responsible businesses and recently placed second on the US Environmental Protection Agency’s list of Top 25 Green Power Partners.

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From: (H Schinske)
Date: 20 Apr 2001 18:49:52 GMT
Local: Fri, Apr 20 2001 2:49 pm
Subject: Re: Why raspberry leaf tea ?

We have a store called Whole Foods (may not be the same one) and my neighbor calls it Whole Wallet

11 April 2004, Washington (DC) Post, magazine section:
(One of my colleagues who shops at Whole Foods on a regular basis jokingly refers to it as “Whole Wallet.")

Battlepanda
Saturday, July 23, 2005
Things I didn’t want to know #6128347
Did you know that Whole Foods Market (also known as “Whole Wallet” around these parts) is anti-union despite its enlightened, hippy-dippy, corporate image? If you care about good labor practice, you’re better off shopping at Safeway.

UrbanPlanter.org - The Grocery Store market in NW Arkansas
mzweig
Apr 29 2008, 03:59 PM
We do a lot of our shopping there. It’s pretty decent—especially the produce. The deli counter is very, very slow. It is not up to speed with “Whole Wallet” (That’s what I call Whole Foods because you need your whole wallet to get out of there!).