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Entry from March 19, 2008
Saltwater Heaven (Aransas Pass nickname)

“Saltwater Heaven” is the nickname of Aransas Pass on the Gulf Coast. Aransas Pass encourages anglers to fish for speckled trout, redfish, flounder, black drum, or sheepshead in the bay.
“Shrimp Capital of Texas” was a nickname that Aransas Pass had used since at least 1961, but the shrimp industry declined. “Saltwater Heaven” has been used since about 2003.
Wikipedia: Aransas Pass, Texas
Aransas Pass is a city in Aransas, Nueces, and San Patricio Counties in the U.S. state of Texas. This city is located across the intersection of three counties. The population was 8,138 at the 2000 census. The city is named for the nearby Aransas Pass.
Texas Coastal Bend Guide for Visitors
Aransas Pass, Texas - Saltwater Heaven
Called “Saltwater Heaven” because every fisherman dreams of a secret and little-known paradise where a wide variety of fish are always biting!
14 September 2003, San Antonio (TX) Express-News, pg. 1A:
In Aransas Pass, city leaders plan to close sluggish shrimp piers to make way…
The chamber recently changed the town moniker on its advertising from “Shrimp Capital of Texas” to “Saltwater Heaven,” a label that conjures images of more… 
14 August 2005, San Antonio (TX) Express-News, special section, pg. 124A:
The Rockport-Fulton region of the Coastal Bend is touted as the ‘‘Charm of the Texas Coast,’’ but if it’s ‘‘Saltwater Heaven’’ that you’re looking for, ...
Google Books
Day Trips From San Antonio
Third Edition
by Paris Permenter and John Bigley
Guilford, CT: Globe Pequot
Pg. 91:
Nicknamed Saltwater Heaven, Aransas Pass is a popular stop with anglers eager to try their luck landing a speckled trout, redfish, flounder, black drum, or sheepshead in the bay. Deep-sea excursions are available as well as guides for fishing the slatwater flats and the bay. 
South Jetty (Port Aransas, TX)
January 3, 2008
Aransas Pass after slice of tourist pie
Gulf King, the massive company founded by the Herndon family, helped give Aransas Pass its nickname of “Shrimp Capital of Texas” (as recently as the 1980s, a huge statue of a shrimp dominated the intersection of Wheeler, Cleveland and Harrison streets in front of the Aransas Pass city hall). But Gulf King moved most, if not all, its 65 vessels to South America a decade ago.

The city’s new slogan is “Saltwater Heaven.”

Posted by Barry Popik
Texas (Lone Star State Dictionary) • Wednesday, March 19, 2008 • Permalink

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