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Entry from February 25, 2007
“What Starts Here Changes the World” (University of Texas)

“What starts here changes the world” is the theme of promotional television spots that the University of Texas produced in 2004. The ads—aired during televised athletic events—show the influence the university has on the Texas economy and world innovation.
What Starts Here Changes the World (TV Spots)
The University of Texas at Austin has developed nine new broadcast advertising spots, narrated by legendary newsman Walter Cronkite, that focus on the university as a driving force for discovery and innovation in the Austin community. The ads emphasize how the university and Austin together forge a dynamic, creative and diverse community that few American cities can match.
The 30-second spots were produced in conjunction with the strategic planning and positioning firm GSD&M Advertising.

The series incorporates a new theme, “What Starts Here Changes the World,” developed by the university’s Office of Public Affairs and the Center for Brand Research in concert with GSD&M, in a year-long project led by Advertising Professors Neal Burns and Deborah Morrison.

“Austin, Texas is the ‘City of Ideas’—a city that brings the doers and dreamers together to see new things, dream new dreams and create things and experiences that make a difference,” said Roy Spence, founder and president of GSD&M Advertising.

“The heartbeat of this City of Ideas is the University of Texas, a place of learning, discovery, leadership, freedom and responsibility, where everyone is a student of both our proud heritage as well as a seeker of what is next. The University of Texas and the City of Ideas, working, living and learning together. What starts here changes the world—that is what this new campaign for the University of Texas is all about.”
“What starts here at UT is an amazing array of life-altering events,” said Morrison, associate professor of advertising. “Certainly, this theme speaks to that energy and optimism.”

Air time for the ad spots, which typically are broadcast during televised NCAA sporting events, is provided to the participating universities free of charge.
Goods and Services IC 041. US 100 101 107. G & S: Educational services, namely, providing college and graduate level courses of instruction; educational and entertainment services, namely, providing motivational and educational speakers; educational services, namely courses at the university level featuring opportunities to participate in research programs; entertainment services in the nature of conducting competitions in the field of football, volleyball, basketball, soccer, track and field, baseball, softball, golf, swimming, rowing, tennis, cross country, toy flying saucers, rugby, ice hockey, weight lifting, badminton, sailing, squash, Tae Kwon do, water skiing, lacrosse, roller hockey, crew, Aikido, archery, ballet, ballroom dancing, equestrian, fencing, handball, judo, kendo, polo, water polo, and racquetball, and fan appreciation events featuring photograph opportunities, autograph opportunities, speakers, meet and greet with coach and players in the field of college athletics. FIRST USE: 20040900. FIRST USE IN COMMERCE: 20040900
Standard Characters Claimed
Design Search Code
Serial Number 78584308
Filing Date March 10, 2005
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition August 8, 2006
Registration Number 3161696
Registration Date October 24, 2006
Owner (REGISTRANT) Board of Regents, The University of Texas System STATE AGENCY TEXAS 201 West 7th Street Austin TEXAS 78701
Attorney of Record Louis T. Pirkey
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Posted by Barry Popik
Texas (Lone Star State Dictionary) • Sunday, February 25, 2007 • Permalink

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