A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from March 02, 2005
“Arthur Murray Taught Me Dancing in a Hurry” (1942)
"Arthur Murray Taught Me Dancing in a Hurry" was a novelty song by Johnny Mercer (lyrics) and Victor Schertzinger (music). It was sung by Betty Hutton in the film The Fleet's In (1942).

Arthur Murray was a New York City native who, starting in 1921, opened up a chain of dance studios that still exist. The studio received many customers in 1937 and 1938 when it taught them the "Big Apple" dance. I would like to get the Arthur Murray "Big Apple" dance video on this website.

http://www.arthurmurrayphoenix.com/AMPhx/AboutUs.aspx
As America's second oldest franchise organization, Arthur Murray International, Inc. is known around the world as a prominent entertainment company with franchises located throughout the United states, Canada and Puerto Rico, Europe, the Middle-East, Japan, South Africa and Australia. With the beginning of a new millennium, social dancing is again a significant part of popular culture for all generations. Today the Arthur Murray Franchised Dance Studios continue a tradition of more than 90 years in teaching the world to dance. The history of the Arthur Murray Franchised Dance studios began in 1912 with a man named Arthur Murray, an American symbol of entrepreneurial success and social dancing. Murray was among the first to use advertising techniques considered cutting edge at the time. His concept of selling dance lessons by mail, one step at a time, took the use of direct mail to a new level.

Murray's creative use of print advertising attracted national attention as did his business acumen. In March of 1920, using students from Georgia Tech, Murray arranged to have music transmitted to a group of his dance students a few miles away. This was the world's first radio broadcast of live dance music for dancing. Prior to World War II, Arthur Murray teachers were a regular part of every first-class steamship cruise and during the Thirties, the studios introduced such dances to the public as the "Lambeth Walk" and "The Big Apple." In fact it was "The Big Apple" that launched Mr. Murray's one studio into the largest chain of dance studios in the world today. In 1938 the first official opening of a franchised dance school occurred in Minneapolis, Minnesota. In 1942 singer Betty Hutton with the Jimmy Dorsey Orchestra recorded the big hit song "Arthur Murray Taught Me Dancing In A Hurry" for the movie "The Fleet's In" and by 1946 there were 72 Arthur Murray Dance Studios across America.

4 March 1991, New York Times, pg. D9:
Arthur Murray, Dance Teacher, Dies at 95
(...)
A native New Yorker, Mr. Murray was a shy, gangling wallflower when he entered Morris High School in the Bronx. But he found he had a flair for ballroom dancing, won some contests, gained self-confidence and began giving lessons.

(Trademark)
Word Mark ARTHUR MURRAY
Goods and Services IC 016. US 038. G & S: PUBLICATIONS ISSUED FROM TIME TO TIME. FIRST USE: 19211000. FIRST USE IN COMMERCE: 19211000
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 71684957
Filing Date April 5, 1955
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0623511
Registration Date March 20, 1956
Owner (REGISTRANT) ARTHUR MURRAY, INC. CORPORATION DELAWARE 11 E. 43RD ST. NEW YORK NEW YORK
(LAST LISTED OWNER) ARTHUR MURRAY INTERNATIONAL, INC. CORPORATION BY CHANGE OF NAME FROM DELAWARE 1077 PONCE DE LEON BLVD. CORAL GABLES FLORIDA 331343390

Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record MARK I. FELDMAN
Prior Registrations 0523645
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15.
Renewal 2ND RENEWAL 19960125
Other Data THE CONSENT OF "ARTHUR MURRAY" TO THE REGISTRATION OF HIS NAME BY APPLICANT IS OF RECORD.
Live/Dead Indicator LIVE

Posted by Barry Popik
Music/Dance/Theatre/Film • (2) Comments • Wednesday, March 02, 2005 • Permalink


I only lately commenced leaving comments! Makes me think a small significantly more about what I enjoyed and learned about the post! Amazing topic thanks!

Arthur Murray Woodland Hills

Posted by Arthur Murray  on  02/04  at  01:16 AM

Thanks for sharing the information about the Arthur Murray.A fantastic article.Thanks a bunch.

Posted by Direct Mail Advertising  on  04/26  at  11:49 PM

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