A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from May 02, 2006
“Home of Warm Beer, Lousy Food, and an Ugly Owner” (Waterfront Ale House)
Waterfront Ale House at 155 Atlantic Avenue in Brooklyn has been around since 1989. The place is nothing extraordinary, but it's slogan certainly is: "Home of Warm Beer, Lousy Food, and an Ugly Owner."

http://newyork.citysearch.com/profile/7330811
Waterfront Ale House
155 Atlantic Ave
Brooklyn, NY 11201
(718) 522-3794
Cross Street: Between Clinton Street and Henry Street
Directions: N, R; 2, 3, 4, 5 at Borough Hall

Editorial Profile
A comfortable and idiosyncratic neighborhood joint.

The Scene
A self-described "home of warm beer, lousy food and an ugly owner," the Waterfront has a dozen fine beers on tap and numerous drink specials. Postcards and souvenirs of all kinds decorate the back bar beneath a tin model of a New Yorkish skyline--and the swiveling bar stools have high backs. It's dark in a cozy way, and there's always free popcorn available from the movie-theater popper next to the bar.

http://www.newyorkmetro.com/listings/bar/waterfront_ale_house00/
A hand-painted sign on the back wall proudly proclaims this stylishly shabby saloon—a neighborhood staple for over a decade—to be the "Home of Warm Beer, Lousy Food, Ugly Owner." But make no mistake: The Waterfront serves its wide and eccentric beer selection at just the right temperature, and with an earthy but imaginative menu boasting venison chili, salmon and pastrami smoked on the premises and massive salads, the food can only be described as the best pub grub around. If you need additional incentive, live jazz on Saturdays gets started around 11pm. — Andrew Yamato

http://www.go-brooklyn.com/html/issues/_vol26/26_32/waterfrontale.html
The Waterfront Ale House, "Home of warm beer, lousy food, ugly owner," seemed like a good fit. It's been on Atlantic Avenue in Brooklyn Heights since 1989. The restaurant-pub owes its longevity, in part, to acknowledging and embracing its pub status. It looks like a pub you'd find anywhere. It smells like beer and hamburgers. It's the kind of place you go to drink with friends. If you get a decent meal while you're at it, then all the better.
Posted by Barry Popik
Restaurants/Bars/Bakeries/Food Stores • (0) Comments • Tuesday, May 02, 2006 • Permalink