A plaque remaining from the Big Apple Night Club at west 135th Street and Seventh Avenue in Harlem.

Above, a plaque remaining from the Big Apple Night Club at west 135th Street and Seventh Avenue in Harlem.

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Dutch Broadway (Courtlandt Avenue in the Bronx) (8/26)
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Entry from November 13, 2004
Tiffany Network (C.B.S.)
The Columbia Broadcasting System is sometimes called "the Tiffany Network." "Tiffany" stands for Louis Comfort Tiffany and Tiffany's, whose famous store is now at Fifth Avenue and 57th Street.

The term means "ritzy" or "classy." Perhaps it was coined by Robert D. Wood (below)?


9 November 1950, New York Times, pg. 51:
C.B.S. TO PRESENT
TV COLOR TO PUBLIC

Demonstrations Open Tuesday
at Old Tiffany Building, Day
R.C.A. Suit Will Begin

The first local public demonstrations of color television will be initiated Tuesday by the Columbia Broadcasting System. Ten color receivers are being installed on the ground floor of the former Tiffany building at 401 Fifth Avenue, near Thirty-seventh Street, where several hundred persons can be accommodated for each presentation.

1 August 1972, New York Times, pg. 71:
In an interview, Mr. Wood (C.B.S. Television president Robert D. Wood - ed.) spoke fondly of reviving the C.B.S. image as "the Tiffany network."
Posted by Barry Popik
Radio and Television • (0) Comments • Saturday, November 13, 2004 • Permalink


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