“The magic of Christmas never ends, and its greatest of gifts are family and friends” is a Christmas saying that has been printed on many images. “The Magic of Christmas never ends and its greatest of gifts are family and friends” was printed in The Richland Beacon-News (Rayville, LA) in 1987. “The magic of Christmas never ends, and its greatest of gifts are love, family and friends” was printed in the Longview (TX) News-Journal in 1993. Authorship is unknown.
 
         
15 December 1987, The Richland Beacon-News (Rayville, LA), “Golden Glimpse of Colonial Manor” by Faye Roberts P.A.C., pg. 5, col. 1:
The Magic of Christmas never ends and its greatest of gifts are family and friends.
 
18 December 1993, Longview (TX) News-Journal, “Mary H. Jennings: Jesus is reason for holiday,” pg. 1C, col. 4:
“The magic of Christmas never ends, and its greatest of gifts are love, family and friends,” Jennings said.
 
30 December 1994, Gettysburg (PA) Times, “Around Upper Adams” by Ruth Bretzman, pg. A10, col. 6:
Thought of the Week: The magic of Christmas never ends with its greatest gifts of Jesus, good health, family and friends.
     
3 December 1998, Wisconsin State Journal (Madison, WI), advertising suppl.:
JUDY HRUBE’S HAIR ENCORE
The magic of Christmas never ends and its greatest of gifts are family and friends.
 
23 December 2001, Sunday Advocate (Baton Rouge, LA), pg. 12E, col. 1 ad:
The magic of Christmas never ends and its greatest of gifts are family and friends!
(RF/MAX.—ed.)
 
25 December 2003, Boston (MA) Globe, “Christmas, by the kilowatt from suburb to suburb, residences are converted to yuletide showplaces” by Matt McDonald, pg. GW1:
Perhaps the centerpiece of the display is a huge wooden book that opens to two “pages,” reading, “The magic of Christmas never ends - and its greatest of gifts are love - family - and friends. Season’s Greetings, The Woods.”
   
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Christmas Poems - 12/18: The magic of Christmas never ends, and its greatest of gifts are family and friends.
.. http://tinyurl.com/3pcdgq
8:48 PM - 18 Dec 2008
   
International Business Times
Christmas 2014: Top ten quotes and five text messages to share with family and friends
By Simi John
Updated December 23, 2015 11:12 GMT
(...)
The Magic of Christmas never ends and its greatest of gifts are family and friends. Merry Christmas and Happy New Year!
 
YourTango
35 Best Merry Christmas Quotes To Get You Into The Holiday Spirit This Season
Lauren Margolis
December 5, 2018
(...)
3. Friends and Family make Christmas special. 
“The magic of Christmas never ends and its greatest of gifts are family and friends.”  — Unknown