23 June 1939, Charleston (WV) Daily Mail, pg. 5,
One of the resort's most popular palate tempters--frozen custard--was invented by mistake. The inventor was really trying to perfect a new ice-cream mixer which didn't work.
(Walter Winchell column - ed.)
30 January 1885, Chester (PA) Times, pg.3?, col. 5:
(Menu item at Aubrey Hotel--ed.)
31 July 1910, Coshocton (OH) Daily Tribune, pg. 4?, col. 2:
Make a quart of rich vanilla custard and when it is cold add a cupful of cream and the beaten whites of three eggs used in the quart of milk. Mix well and freeze. More sugar and vanilla are required in the mixture when frozen than in the custard simply served cold.
18 August 1910, Coshocton (OH) Daily Tribune, pg. 3, cols. 5-6:
FROZEN CUSTARDS--THEY'RE OFTEN BETTER THAN ICE CREAM
(Excellent, long article. Invented by mistake in 1919, eh?--ed.)
14 March 1921, Wichita (TX) Daily Times, pg. 3, cols.
ONLY AT WINSTON'S
"AS PURE AS THE MORNING DEW ON THE ROSES"
TAKE A PAIL HOME
Winston's Drug Store
29 November 1929, Reno (NV) Evening Gazette, pg.4, col. 3:
Frozen custard stands like those at Coney Island.
("In New York" by O. O. McIntyre--ed.)
23 August 1933, Waukesha (WI) Freeman, pg.4, col. 4:
Now Broadway, that Coney Island annex, is dotted with cubicles dispensing
giant receptacles for the frozen custard, some weird with modernistic lining.
29 June 1934, Charleston (WV) Daily Mail, pg. 8,
Surf avenue, Coney Island's Broadway...Sea-food, chop suey, kewpie dolls,
frozen custard, hula dancers, hotels by day or week, two big feature pictures.
13 June 1936, Charleston (WV) Daily Mail, pg.4, col. 8:
Frozen Custard With Chocolate Dip, 5 cents.
Word Mark KOHR'S THE ORIGINAL FROZEN CUSTARD
Goods and Services (ABANDONED) IC 030. US 046. G & S: ice cream, frozen
yogurt, frozen custard(ABANDONED) IC 032. US 046. G & S: beverages
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 74383844
Filing Date April 28, 1993
Filed ITU FILED AS ITU
Owner (APPLICANT) Kohr's Frozen Custard The Original, Inc. CORPORATION NEW
JERSEY P.O. Box 176 Seaside Heights NEW JERSEY 08751
Attorney of Record Edward F. Liston, Jr.
Type of Mark TRADEMARK
Live/Dead Indicator DEAD
Abandonment Date February 23, 1994
Word Mark THE ORIGINAL SINCE 1919 KOHR BROS FROZEN CUSTARD
Goods and Services IC 030. US 046. G & S: frozen custard, fruit sorbet, ice
cream, ice milk, frozen yogurt.
FIRST USE: 19190600.
FIRST USE IN COMMERCE: 19190600
IC 042. US 100. G & S: restaurant services; namely, soda fountain services and frozen custard store services.
FIRST USE: 19190600.
FIRST USE IN COMMERCE: 19190600
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 130102 200306 261121 261128
Serial Number 74236274
Filing Date January 9, 1992
Published for Opposition March 29, 1994
Registration Number 1940323
Registration Date December 12, 1995
Owner (REGISTRANT) Kohr Bros., Inc. CORPORATION PENNSYLVANIA 2115 BERKMAR
DRIVE CHARLOTTESVILLE VIRGINIA 22901
Attorney of Record James C. Wray
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "FROZEN CUSTARD"
and "BROS" APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL-2(F)-IN PART
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE
Our founder, Archie C. Kohr, was born in York, PA in 1893 on the family's dairy farm. He was a teacher and to supplement his income, he and his two teenage brothers started a home delivery milk business.
In 1917, Archie wanted to expand his business by selling homemade ice cream to his customers. He had developed a special recipe and purchased a locally made batch ice cream freezer. But it didn't work properly.
He tore the machine apart, reconfigured the gearing and bearings, reshaped the barrel and blades and ran his recipe through it once more. The result was perfection! In the summer of 1919 they took Archie's new machine and his
fabulous frozen custard recipe to Coney Island's boardwalk.
The first weekend they sold 18,460 cones at a nickel a piece - and the rest is history.
We discovered that, at Coney Island around 1920, vendors began using egg yolk in their vanilla ice cream to make it extra smooth and creamy. This popular concoction, called frozen custard, was enormously popular through the Depression and the War years because it was delicious and inexpensive. Problem was, real frozen custard was becoming increasingly hard to find since, by the 1960s, most custard makers, in an effort to increase profits, began lowering the cream (butterfat) content and increasing the amount of overrun (air) in their products.
Our frozen custard recipe, our own secret formula, is very simular to the Premium Ice Cream/Frozen Custard which was the rage on the midway of Coney Island, New York in the mid 1920's. It was served with customized ice-cream machines that have been in existence just as long (1921 to be exact) which we still offer you today. This special combination of recipe and machine, which we offer our distributors, allows you to make one of the finest frozen dessert products in the world.
History of Custard
Perhaps the best-kept and tastiest secret is a variety of ice cream known as fresh frozen custard. Custard has become so popular that Milwaukee, Wisconsin, probably sells more fresh frozen custard than anywhere else and is known as the "Custard Capital of the World." Fresh frozen custard originated on Coney Island in New York about 1919. Custard was first sold as a carnival treat. Because it tasted so good, it quickly grew in popularity. In the ensuing years, custard was being sold on the boardwalk of Atlantic City along with other East Coast resort communities. By 1932, the Kirckauf family of Lafayette, Indiana, discovered custard and opened their first stand in that city. This store is still in operation and is considered by most to be the oldest continuously operating custard stand in the country. In 1933, the promoters of the Chicago World's Fair decided to introduce fresh frozen custard for the fair. The product was an instant success and quickly found its way to Milwaukee, Wisconsin, and spread throughout the Midwest. The popularity continues today and is growing farther to the south and west and virtually across the country. i.c. sweets is continuing the tradition today by bringing this quality fresh frozen custard dessert to Coeur d'Alene, Idaho. To our knowledge, this is the first frozen custard store of its kind in the Northwest.
Frozen custard is a form of ice cream made from old-fashioned ice cream recipes with a touch of egg yolk. In addition to the egg yolk, frozen custard is made in special machines so as not to whip as much air in as ice cream, making for a smoother, richer taste sensation.
In the beginning...
There have been legends that frozen custard was created by an ice cream vender who added eggs to ice cream as an emulsifier to prevent the ice cream from melting too quickly. To his delight and our gratitude today, a new premium ice cream had been discovered. This ice cream with it's richer taste and
smoother texture became known as frozen custard. Kohr Bros., in Charlottesville, Va., claims that its founder, Archie C. Kohr, invented the first frozen custard machine in 1919 and took it to Coney Island, where it's said 18,460 cones were
sold in the first weekend. Venders soon took this treat across the country to carnivals and circuses. Shortly after frozen custard stands were found on the east coast along the beaches and boardwalks. By the 1940s there were hundreds of stands across the east coast and mid-west.