A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeye's fast food restaurant on Google Maps.

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Entry from September 25, 2020
“I don’t always go the extra mile, but when I do it’s because I missed my exit”

To “go the extra mile” is an idiom meaning to give an extra effort. “Extra mile” usually is not meant literally, but there are jokes.

“I don’t always go the extra mile, but when I do it’s because I missed my exit” (or “We always go the extra mile because we missed the last exit") has been printed on many images. One image involves “The Most Interesting Man in the World” advertisements, a parody of, “I don’t always drink beer, but when I do, I drink Dos Equis.”

“Driving down the highway one day, I saw this slogan on the back of a well-known trucking company’s vehicle: ‘We always go the extra mile.’ Then I noticed another phrase scrawled in the dirt just below it: “That’s because we missed the last exit’” was printed in i>The Record (Kitchener, ON) on March 12, 2005. “I don’t always go the extra mile but when I do it’s probably because I missed the exit” was posted on Twitter by Clint Tolle on February 10, 2018. “I don’t always go the extra mile but when I do, it’s because I missed my exit” was posted on Twitter by Keith Pace on October 3, 2019.


Wiktionary: go the extra mile
Etymology
Possibly from the gospel of Matthew ch.5: v.41
“And whosoever shall compel thee to go a mile, go with him twain.”
Verb
go the extra mile

1. (idiomatic) To make an extra effort; to do a particularly good job.

12 March 2005, The Record (Kitchener, ON), “News & Views,”, pg. A2: 
TODAY’S CHUCKLE
Driving down the highway one day, I saw this slogan on the back of a well-known trucking company’s vehicle: “We always go the extra mile.”

Then I noticed another phrase scrawled in the dirt just below it: “That’s because we missed the last exit.”

Twitter
SHY BUDDING
@SHY_DRO
Like a driver that missed his exit---->I go the extra mile #DOWORK
10:55 PM · Nov 29, 2010·Twitter Web Client

Google Books
Jokes, Quotes, and Other Assorted Things
By Stephen Motway
Xlibris Corporation (Xlibris.com)
2011
Pg. 189:
Extra Mile
Driving down the highway one day, I saw this slogan on the back of a well-known trucking company’s vehicle: “We Always Go the Extra Mile.” Then I noticed another phrase scrawled in the dirt just below it: “That’s Because We Missed the Last Exit.” .

Twitter
Todd Nelson
@todd_nelson
On back of big semi on hwy: ‘We Always Go the Extra Mile’. In grime below, someone scrawled: ‘That’s Because We Missed the Last Exit’. wink
11:17 AM · May 19, 2011·Twitter for iPad

Twitter
Sepuluh Tahun Lagi?
@agussari
“We Always Go the Extra Mile.” Apparently, the continuation is as follows: “That’s Because We Missed the Last exit.” - from a friend’s FB.
2:43 PM · May 19, 2011·TweetDeck

Twitter
Kristen Goode
@KristenAmyy
We always go the extra mile… cause we missed the last exit.
12:19 AM · Jun 8, 2011·Twitter Web Client

Twitter
Clarrise E.
@clarrisromycin
We go the extra mile… because we missed the last exit.
5:59 AM · Jan 2, 2012·Twitter for iPhone

Twitter
Howiefelterboobs
@bullfrog_1979
Most of the time I go the extra mile...it’s because I’ve missed my exit.
7:23 AM · Nov 7, 2013·Twitter for Android

Twitter
Daniel Rainbolt
@danielrainbolt
“We go the extra mile because we missed the last exit.”
-written in the dirt on the back of an 18-wheeler
10:58 PM · May 30, 2015·Twitter for Android

Twitter
David Williamson
@Vx1000Dave
The only time I go the extra mile is when I miss my exit on the highway.
4:42 PM · Apr 12, 2017·Twitter Web Client

Twitter
Clint Tolle
@FCtpipes
I don’t always go the extra mile but when I do it’s probably because I missed the exit.
7:21 PM · Feb 10, 2018·Twitter for Android

Twitter
Keith Pace
@huckleberrypace
I don’t always go the extra mile but when I do, it’s because I missed my exit.
7:59 PM · Oct 3, 2019·Twitter for iPhone

Twitter
Miguel Nogueras
@MiguelNogueras
I don’t always go the extra mile but when I do it’s because I missed my exit.
@heatherbussing @JoeJac31 @KasoKim @lawprofblawg @LawDeanHolloway @_drazzari @LidskyLidsky @BruceABaldwin2 @boozychef @_drazzari
GIF
1:50 PM · Oct 4, 2019 from McAllen, TX·Twitter for iPhone

Facebook
Sharonda Thompson, Realtor
October 23, 2019 ·
I always go the extra mile for my clients, but sometimes it’s because I missed my exit! 🥴🚙💨

Facebook
Ryan’s Servicenter
February 3, 2020 ·
Today’s funny bumper sticker: “I don’t always go the extra mile, but when I do it’s because I missed my exit.” 🙂
Have a safe Monday!

Twitter
Aggie The Barbabe
@AggieTheBarkeep
I don’t always go the extra mile, but when I do, it’s usually because I missed my exit.
3:20 PM · Aug 13, 2020·Twitter for Android

Facebook
im not right in the head.com
September 25, 2020 ·
I DON’T ALWAYS GO THE EXTRA MILE, BUT WHEN I DO IT’S BECUASE I MISSED MY EXIT.

Posted by Barry Popik
New York CityTransportation • Friday, September 25, 2020 • Permalink