A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from March 02, 2008
“78704—More than just a ZIP code” (“78704—Actually, it’s just a ZIP code”)

The Bouldin Creek area of Austin (ZIP code 78704) advertises that it’s the extra funky part of Austin. “78704—More than just a ZIP code” and “78704—It’s not just a ZIP code, it’s a way of life” have appeared on bumper stickers since about the late 1990s.
A parody—“78704—Actually, it’s just a ZIP code”—was made in 2004.
Urban Dictionary 
1. 78704 
ZIP Code for part of Austin, TX - south central, more or less. Often seen on bumper stickers claiming that it’s more than a ZIP Code. I’ve yet to see how.
“I live in 78704.”
“Wow, you must be a really unique individual.”
“Yeah, that’s why I have the same corny bumper sticker that everyone else around here has.”

by mosthorrorshow Austin, TX Jan 25, 2008
2. 78704
The zip code for part of Downtown Austin, TX which contains 6th Street and UT.
“78704 it’s not just a zip code it’s a way of life”
by JaEz ATX Aug 15, 2007
Austin Real Estate Guy
Bouldin Creek is a charming and older neighborhood south of Lady Bird Lake bordered roughly by South Lamar, Oltorf, South Congress and Lady Bird Lake.  Being so close to downtown Austin and up and coming SOCO, Bouldin Creek has seen property values rise quite a bit over the last few years.  A couple of fun places to hang out in this neighborhood are the Bouldin Creek Coffee Shop and green Pasture Restaurant.  Bouldin Creek is also home to the 65 acre campus of the Texas School for the Blind.  Take a look at active home listings in Bouldin Creek below. 
Home to Austin
Austin’s Bouldin Creek Neighborhood
Bouldin Creek is a funky, increasingly gentrified South Austin neighborhood. Austin’s Bouldin Creek real estate includes small apartments and homes, modern duplexes and town homes,  and coffee shops that are definitely not part of a chain. Given its proximity to Downtown Austin and hip, nearby South Congress, some parts of Bouldin Creek maintains an eccentric air, helped partly by its varied history. Tucked away in Bouldin Creek’s unassuming small homes are some of Austin favorite restaurants, like Freddie’s Place and Polvos .
South Congress Avenue borders Bouldin Creek to the east and its western edge is marked by Bouldin Creek. Running through the heart of the neighborhood is South First, a street that reflects the melting pot flavor of Bouldin Creek. With its Mexican bakeries, independent bookstores, tattoo parlors, art galleries, and various cafés, South First gives Bouldin Creek a flavor all its own.
Small Planet Guide
Bouldin Creek Austin Neighborhood
Given its proximity to downtown and hip, nearby SoCo, parts of Bouldin Creek have become gentrified, but it maintains an eccentric air, helped partly by its varied history. Tucked away in the neighborhood of unassuming small homes is Green Pastures restaurant, a small family mansion on West Live Oak that has been a classy Bouldin Creek dining spot for more than 50 years. The mansion was the childhood home of the late writer and radio humorist John Henry Faulk, one of Bouldin Creek’s first free thinkers who was blacklisted during the McCarthy witch hunt era in the 1950s.
South Congress Avenue borders the Bouldin Creek neighborhood in the East and its Western edge is marked by Bouldin Creek. Running through the heart of the neighborhood is South First, a street that reflects the melting pot flavor of the neighborhood. With its Mexican bakeries, independent “revolutionary” bookstores, tattoo parlors, an art gallery or two, and various cafes South First gives Bouldin Creek a flavor all its own.
Google Groups: alt.med.cfs
Newsgroups: alt.med.cfs
From: Regina Scherffius
Date: 1996/10/31
Subject: Re: Sleep Apnea
“78704 ... It’s not just a ZIP code ... It’s a way of life”
23 February 2001, Austin (TX) American-Statesman, “Show your 78704 pride with sticker” by Jane Greig, pg. E1:
Q: I’ve always admired the bumper stickers that say “78704 . . . more than a ZIP code, a way of life.’’ Where can I buy one?—Marilyn H.

A: You mean “78704 . . . a new meaning of life . . . not just a ZIP code?”
You must be one of those self-described proud South Austinites who loves your ZIP code. “We’re here because we’re not all there. We are not all here because we are not all here,’’ ...
12 January 2003, Austin (TX) American-Statesman:
South Austinites know: 78704 is not just a ZIP code, but a life-style.
1 August 2003, Austin (TX) American-Statesman, “Legislature: Keep Austin vote weird” by John Kelso:
We want someone in Washington who understands what “78704: It’s Not Just a Zip Code, It’s a Way of Life” means.
The Daily Texan (September 9, 2004)
Keep Austin Weird?
The local slogan knows no boundaries - although some don’t find it appropriate

By Alexis Kanter
The idea that “Keep Austin Weird” is trademarked for profit has inspired at least one Austinite to poke fun at the slogan. Andrew Allemann, who launched the satirical “Make Austin Normal” Web site in response to the original slogan’s popularity, also sells a line of “normal” Austin products on the site. One of the top sellers on Allemann’s site is a T-shirt reading “78704: Actually, it’s just a ZIP code,” parodying the popular ZIP code’s previous slogan: “78704: More than just a ZIP code.” Allemann’s site argues that the ZIP code, known for being “weird,” can’t be, since “50-year-old homes cost $200 per square foot.”
Google Groups: The St. James Voltrons
From: Evan Otto
Date: Mon, 27 Mar 2006 22:01:32 -0800 (PST)
Local: Tues, Mar 28 2006 1:01 am
Subject: Re: Tuesday Voltrons at 611 Zennia!
if you would like to google it or mapquest it or find out what use to be here 100 years ago, my address is 1006 Banister #103, Austin, TX, 78704, it’s not just a zip code.  it’s a way of life.  (i read that somewhere and was like, “hey, i live in that zip code. are they lazy and sleep a lot too?”)
Sunday, July 16, 2006
Bike Ride
I’m taking ya’ll on a bike ride today but don’t worry, there’s some knitting at the end. For my siblings and friends in the midwest, this is just a taste of my home away from home. Austin has a wonderful system of Hike & Bike trails. One of the main areas is in the heart of the city on what the locals call Town Lake. This is really a part of the Lower Colorado river, but they call it that anyway. We live south of the river in what is simply called South Austin. That Guy and I currently live in the 78704 zip code which according to the many bumper stickers you see around, it’s not just a zip code, it’s a way of life.
Birds Barbershop MySpace Blog
Friday, April 13, 2007
The Good Life - 78704, It’s Not Just A Zip Code
Make Austin Normal
Saturday, June 16th, 2007

Today’s Austin American Statesman has a profile called “Weird? Priceless.” on the cover of Life & Arts.
“Yes, we take pains to keep Austin self-consciously weird. But at what cost? With Las Manitas set to receive a “forgivable loan” of three-quarters of a million dollars to move a few yards, an in honor of today’s Keep Austin Weird festival, here’s the price for maintaining some of our fair city’s famously self-conscious weirdness”
Make Austin Normal made the cut. The article shows our famous “78704: Actually, it’s just a zip code” slogan on a mug. If you dig the mockery, you can pick up any of these 78704 items:...
Mystical Musings
Tuesday, January 22, 2008
Austin: So close yet so far out…
There’s bumper stickers that reads: “Keep Austin Weird”, and for South Austin “78704, it’s not just a zip code, it’s a way of life”
This is definitely a blue oasis in a red state.
Chowhound - Austin
78704 is a zip code south of the river in the central part of Austin. Lulu B’s Vietnamese Restaurant is in that zip code. People that live there just love it - you’ll see bumper stickers that say “78704, it’s not just a zip code, but a way of life.”
I live in another zip code in “New South Austin,” which is Burnet Road b/w 45th and Koenig. Our motto is “78756 - it’s just a zip code!”
rudeboy Feb 13, 2008 05:20AM

Posted by Barry Popik
Texas (Lone Star State Dictionary) • Sunday, March 02, 2008 • Permalink

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