A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from February 11, 2023
Febrewary (February + brew)

Some people put the “brew” in “February” and spell it “febrewary.” “October is the great time for brewing ale, we believe, but we should have thought ‘Febrewary’ was a month positively made for such a purpose” was printed in the Liverpool (UK) Mercury on August 6, 1880.
     
“What is the best month to drink beer?  Fe"brew"ary!” was posted on Twitter by MrCapsFan on February 10, 2013. “What’s an alcoholic’s favorite month? Fe-BREW-ary” was posted on Reddit—Dadjokes on March 2, 2022.
   
“What’s the best month to make coffee? Fe-brew-ary” was posted on Twitter by Rebecca Upchurch on February 19, 2014. “When’s the best month to make coffee? Feb-Brew-ary!” was posted on Reddit—Dadjokes on February 14, 2022. “What month is the best for drinking coffee? Feb-brew-ary” was posted on Reddit—Dadjokes on February 11, 2023.
 
“What is a barista’s favorite month? Febrewary” was posted on Twitter by Broad River Co. on February 11, 2015.
   
             
Newspapers.com
6 August 1880, Liverpool (UK) Mercury, pg. 6, col. 5:
October is the great time for brewing ale, we believe, but we should have thought “Febrewary” was a month positively made for such a purpose.
 
Newspapers.com
4 January 1949, Courier-Post (Camden, NJ), “It Happened Last Night” by Earl Wilson, pg. 20, co9l. 3:
AS HE WOKE with a headache and looked the New Year in the face, Chuck Barnett decided this was going to be quite a drinking year. For as he thumbed the calendar, he saw things like this: “Jaguary, Febrewary, Parch, Aprale, May-wine, Gin, Julip, Augqavit, Sipped-amber, Hictober, Novocaine and Decembeer.”
 
Not only that but all his trouble started the night of the thirsty-first.
 
Newspapers.com
6 February 1993, The Salt Lake Tribune (Salt Lake City, UT), pg. A14, col. 3 ad:
FEBREWARY CABIN FEVER SALE
ART’S BREWING SUPPLIES
   
Newspapers.com
9 February 1994, Honolulu (HI) Star-Bulletin, “This Brew’s for You” by Catherine Kekoa Enomoto, pg. C-1, col. 2:
IT’S Febrew-ary in the islands and a band of self-styled sudsmeisters convenes next week for the inaugural meeting of the Hawaiian Homebrew Association.
 
Twitter
Jonathan Nail
@JonathanNail
Replying to @noirbettie
@noirbettie FeBREWary FEST! Feb 28th. Mark your calendar!!!
1:57 PM · Jan 12, 2009
     
Twitter
manuraivio
@manuraivio
Replying to @sishepherd
@sishepherd hmmm…tempting, although I am on a beerless streak atm. Maybe in a week’s time. Call it fe-brew-ary…:) shall we?
3:53 PM · Jan 26, 2009
 
Twitter
DevilsCanyon Brewery
@DevilsCanyon
What a GREAT Beer Friday last night! Thank You to the Bands. Lotta new faces in the crowd!  Beer Ice Cream? YUM! See You in FeBREWary!
4:05 PM · Jan 31, 2009
 
Twitter
Brendan O’Sullivan
‏@crowbz
@hereforthehops are you still in Perth?Heading down to @Sail_Anchor to check out this #Febrewary business! Anyone else around? @themonkbeer?
12:24 AM - 7 Feb 2011
 
Twitter 
MrCapsFan
@Ownerofabby
What is the best month to drink beer?  Fe"brew"ary!
5:45 PM · Feb 10, 2013
     
Google Books
Beer:
The Ultimate World Tour

By Bill Yenne
New York, NY: Race Point Publishers
2014
Pg. 199:
In February, Perth celebrates FeBREWary and the Taste Of The World Beer Festival comes to Newcastle in January.
 
Twitter
Rebecca Upchurch
@BeccaUp
What’s the best month to make coffee? Fe-brew-ary. #lol
10:32 PM · Feb 19, 2014
   
Twitter
Broad River Co.
@broad_river
What is a barista’s favorite month? Febrewary. 😁😎
Come tell your barista a joke & receive 10% off your drink today only! 😊 😂☕
1:21 PM · Feb 11, 2015
 
Baltimore (MD) Sun
To support craft beer industry, Gov. Hogan renames month ‘FeBREWary’
By Wesley Case
FEBRUARY 1, 2016, 4:25 PM
In an effort to promote Maryland’s craft beer industry, which has more than 50 breweries operating and more to come, Gov. Larry Hogan has proclaimed this month “FeBREWary.” Events featuring beers from state breweries are scheduled to take place all month long.
 
While the relatively mild weather of spring, summer and fall works well for beer-related festivities, FeBREWary’s organizers — the Maryland Office of Tourism, Brewers Association of Maryland and the promotional website Shore Craft Beer — aimed to create a winter event.
   
Baltimore (MD) Sun
February is for black history, not beer
FEBRUARY 4, 2016, 4:24 PM
In an effort to promote Maryland’s craft beer industry, Gov. Larry Hogan recently proclaimed this month “FeBREWary,” a four-week celebration of beer-related festivities (“To support craft beer industry, Gov. Hogan renames month ‘FeBREWary,’” Feb. 1).
 
I find this proclamation rather tone deaf, however, given February’s traditional designation as Black History Month.
(...)
Colin Byrd, Greenbelt.
   
newstalk.com
Cocktails on the Tom Dunne Show: Gin Shandy
Oisin Davis has coined this month ‘Febrewary’ and brings us some new cocktails made with beer…

17:30 4 Feb 2016
Eoghan Barry
This week, Oisin Davis of Great Irish Beverages introduces us to the Gin Shandy.
 
Twitter
Yung Joth
@YungJoth
“What’s coffee’s favorite month?
FeBREWary.”
- my sister
12:27 AM · Feb 2, 2017
 
Twitter
Melissa Bugaj
@JokeOfBugaj
What is the best month for coffee? ☕️
Fe-BREW-ary!
#jokeoftheday @nicolekherndon @graymidget @SRoss_LVHS_Prin @bill_gulgert #snowday #staywarm
5:35 AM · Feb 1, 2021
 
Reddit—Dadjokes
Posted by u/lodiman77 February 14, 2022
When’s the best month to make coffee?
Feb-Brew-ary!
 
Reddit—Dadjokes
Posted by u/Keithninety March 2, 2022
What’s an alcoholic’s favorite month?
Fe-BREW-ary
 
Reddit—Dadjokes
Posted by u/Static-Unit February 11, 2023
What month is the best for drinking coffee
Feb-brew-ary
   
(Trademark)
Word Mark FEBREWARY
Goods and Services (ABANDONED) IC 011. US 013 021 023 031 034. G & S: Electric coffee brewers; electric coffee machines; electric coffee makers
(ABANDONED) IC 030. US 046. G & S: Coffee, espresso, tea and cocoa; Coffee-based beverages, espresso-based beverages, tea-based beverages, cocoa-based beverages; Disposable containers containing coffee, espresso, tea or cocoa for use with brewing machines and coffee makers
(ABANDONED) IC 035. US 100 101 102. G & S: Administering promotional and customer incentive programs through advertisement and distribution of special offers, discounts, coupons, rebates and rewards for the purpose of rewarding customer loyalty and promoting sales of coffee brewers, coffee makers, coffee machines and beverage pods
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 87177027
Filing Date September 20, 2016
Current Basis 1B
Original Filing Basis 1B
Published for Opposition December 6, 2016
Owner (APPLICANT) Keurig Green Mountain, Inc. CORPORATION DELAWARE 33 Coffee Lane Waterbury VERMONT 05676
Attorney of Record Carol H. Peters
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date March 4, 2019

Posted by Barry Popik
New York CityFood/Drink • Saturday, February 11, 2023 • Permalink


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