A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from February 18, 2013
Fix Or Repair Daily (Ford backronymic nickname)

The Ford Motor Company was founded by Henry Ford in 1903. Ford vehicles have been nicknamed with the backronym (back acronym) “Fix Or Repair Daily” since at least 1977.
Other Ford backronymic nicknames include “Found On Road Dead” and “First On Race Day.”
Wikipedia: Ford Motor Company
Ford Motor Company (also known as simply Ford; NYSE: F) is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and luxury cars under the Lincoln brand. In the past it has also produced heavy trucks, tractors and automotive components. Ford owns small stakes in Mazda of Japan and Aston Martin of the United Kingdom. It is listed on the New York Stock Exchange and is controlled by the Ford family, although they have minority ownership.
Google Books
The Cult of the Big Rigs and the Life of the Long Haul Trucker
By Graeme Ewens and Michael Ellis
Secaucus, NJ: Chartwell Books
Pg. 190:
Fix Or Repair Daily Ford truck
12 December 1978, Omaha (NE) World-Herald, “Bluffs Takes Turn As Bargain Hunter” by Gary Newman, pg. 13, col. 1:
The only other bid was from Whitaker Ford for $62,562, but Cleveland indicated little interest, quipping that “Ford”
Google Books
Motor Trend
Volume 32
Pg. 9:
... but I want to get in my two cents for Ford; they’re great, and I’m fed up with those jokes such as “Fix Or Repair Daily” and “Found On Road, Dead.”
Bev Gage,
Levelland, Tex.
2 March 1983, Chicago (IL) Tribune, “Tempo, Ford’s new auto, show ‘models’ are better suited to serious business” by Clarence Petersen, pg. D1:
Says Guenther: “And they come up and say, ‘FORD: Found On Road Dead’ or ‘Fix Or Repair Daily.’ I just say, ‘No, First On Race Day.’”
Google Books
Webster’s Word Histories
By Merriam-Webster, Inc.
Springfield, MA: Merriam-Webster
Pg. 3:
Thus when the Ford cars first came out, everyone knew they were named for Henry Ford, but it was still more fun to etymologize the word as being from “found on road dead” or “fix or repair daily.”
Google Books
The New Ford Motor Company

By Robert L. Shook
New York, NY: Prentice Hall Press
Pg. 13:
The quality of all Ford automobiles was in question. It wasn’t long before FORD was being used for such sayings as “Found On Road Dead” and “Fix Or Repair Daily.”
Google Books
Smile When You’re Lying:
Confessions of a Rogue Travel Writer

By Chuck Thompson
New York, NY: Henry Holt and Company, LLC
Pg. 319:
“Found On Road Dead,” Gary smirked when the Torino came into view. “That’s what Ford stands for. Also, Fix Or Repair Daily.”
Google Books
Epic Marvels:
Short Sci-fi Stories

By Chuck Keyes
Published by author
Pg. ?:
“My grandfather use to say Ford means, ‘Fix Or Repair Daily’.”
Jake chuckled. “Well my grandfather said Ford means, ‘Found On Road Dead’.”

Posted by Barry Popik
New York CityTransportation • Monday, February 18, 2013 • Permalink

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