A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from March 26, 2013
“Free beer always tastes better”

“Free beer (always) tastes better” is a popular drinking saying, even though the beer is the same if one pays for it or not. “Free beer tastes better” has been cited in print since at least 1992 and “a free beer always tastes better” was cited in print in 1996.
“Free food always tastes better” has been cited in print since at least 1989.
Google Groups: alt.alien.visitors
Newsgroups: alt.alien.visitors
From: .(JavaScript must be enabled to view this email address) (Andrew Patrick Booth)
Date: Wed, 8 Jul 1992 20:24:42 GMT
Local: Wed, Jul 8 1992 3:24 pm
Well if they were getting it for free, then it’s OK.  Free beer tastes better.😊
Gogle Groups: alt.beer
Newsgroups: alt.beer
From: .(JavaScript must be enabled to view this email address) (Phillip Dundas)
Date: 18 May 94 07:17:58 GMT
Local: Wed, May 18 1994 2:17 am
Subject: FREE BEER SAMPLES ADDRESS !!!!! (as posted prior)
I have had several hundred replies for the advertisement I posted regarding free beer samples available in the United States. 
It seems as all you United States readers (and others !) appreciate the offer of free beer !  The only thing better than beer is free beer said one reader ! And another made the comment that free beer tastes better than any other.
Google Groups: alt.skinheads
Newsgroups: alt.skinheads
From: .(JavaScript must be enabled to view this email address) (Stephen Martin)
Date: 1996/04/08
Subject: Re: college girl
A free beer always tastes better, don’t you think?
Google Groups: alt.smokers.cigars
Newsgroups: alt.smokers.cigars
From: “Joel Sandler”

Date: 1997/01/09
Subject: Re: Just La Gloria?
There is a Cigar La Gloria.  It is made here in Tampa.  I tried one a while ago…it was like smoking a leather shoe..I have heard the same sentiment express by some others who have tried them.  But hey I paid for mine. Everyone knows if it’s free it tastes better.  Free beer always tastes better, free lunches etc.
Google Books
The Marines of 8th and I:
A Novel

By Terry L. Shows and Johnny Mulligan
New York, NY: iUniverse, Inc.
Pg. 143:
“Nothing tastes better than free beer.”
Frugal Nssh
Monday, March 29, 2010
Free beer tastes better: Samuel Adams Brewery tour
A splendid way to spend a dreary winter day: at the Samuel Adams Brewery in the Jamaica Plain (JP) neighborhood of Boston.
The Beer Buddha
Wednesday, May 23, 2012
Beer Review: Shiner Wild Hare Pale Ale
Last week I received an email from someone over at Shiner Brewing or their marketing people and they wanted to send me free beer. In the interest and integrity of this blog I respectfully declined. Pssh, yeah that’s bullshit! You are DAMN skippy I want some free beer! This is my disclaimer. This was some free ass beer. Free beer always tastes better right?  Unless it’s Bud Light Platinum of course.
Jordan Fraser
Free beer always tastes better #budweiser #Stampede100 pic.twitter.com/8K2K4MGA
5:25 PM - 7 Jul 12
Google Books
Slow Death
By James Fielder
New York, NY: Kensington Publishing Corporation
Pg. ?:
It was early in the afternoon of April 6, 1999, and right off the bat the skinny man in the black-and-blue plaid wool shirt told the reporter, “I like free beer—it tastes better!”
Gringos Locos
3PM til ?? pic.twitter.com/GdKgm560
9:36 AM - 28 Jan 13

Posted by Barry Popik
New York CityFood/Drink • Tuesday, March 26, 2013 • Permalink

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