A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from May 04, 2006
“Hotel as Theater” (Royalton Hotel)
The Royalton Hotel, at 44 West 44th Street, has the slogan "Hotel as Theater." It's located in the theatre district.

http://www.royaltonhotel.com
The groundbreaking Royalton, located in the heart of midtown Manhattan, introduced the world to the concepts of "Hotel as Theatre" and the "Art of Lobby Socializing" — thereby revolutionizing the hotel industry. Royalton's uniquely beautiful Lobby, with its stage-set elegance that runs an entire city block, instantly became the place to see and be seen in New York.

Philippe Starck's elegantly minimal design evoked the feeling and romance of steamship travel —albeit in a totally modern way — where a cross-section of interesting world travelers gather to depart on a journey together. Royalton is still the choice of interesting people the world over.

http://nancycase.blogspot.com/2005/03/hotel-as-theater.html
The good news was that the Royalton is in a great location. The bad news is that they seemed to spend a lot of time talking about the lobby. As we aren't planning on sleeping in the lobby, I am really more concerned with the rooms. The hotel's slogan is "Hotel as Theater." I am hoping it isn't a farse. I wish their slogan was "Hotel as Nice Place to Stay."

Posted by Barry Popik
Hotels • Thursday, May 04, 2006 • Permalink


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