“It’s morning (i.e., breakfast time) somewhere” was popularized by a 2011 television commercial for Kellogg’s Crunchy Nut cereal (usually eaten at breakfast). A woman longs to eat the cereal, then dresses up as a Chinese dragon and finally eats the cereal, saying “It’s morning in China!”
 
It’s Always Breakfast Time Somewhere (1947), a book by Mildred Celia Letton published by the National Dairy Council, showed what breakfast foods are served around the world. “I guess it’s breakfast time somewhere in the world - bon appetites!” was cited in print in 2005.
 
Similar drinking sayings are “It’s five o’clock somewhere,” “It’s happy hour somewhere” and “Putting vodka in my juice, because it’s Russia somewhere.” A similar saying about the desire to eat cake is “I eat cake because it’s somebody’s birthday somewhere.”
     
       
OCLC WorldCat record
It’s always breakfast time somewhere
Author: Mildred Celia Letton
Publisher: Chicago : National Dairy Council, 1952, ©1947.
Edition/Format:  Book : Juvenile audience : English
 
24 September 1953, Elma (IA) New Era, pg. 3, cols. 2-3:   
We have a chart in our room. “It’s Always Breakfast Time Somewhere.”—Leonard Beecher.
 
OCLC WorldCat record
It’s always breakfast time somewhere.
Author: National Dairy Council.
Publisher: National Dairy Council, 1967.
Edition/Format:  Object : Model : English
Summary: Shows typical breakfasts eaten in 6 countries: Australia, Brazil, China, Egypt, Norway and the U.S.
 
PPRuNe Forums
Farmer1
3rd Aug 2005, 08:10
(...)
I guess it’s breakfast time somewhere in the world - bon appetites!
 
San Diego (CA) Reader
Ryan’s Good at Gyros
By Ed Bedford | Published Wednesday, July 6, 2011
(...)
I almost go for Kole’s cheeseburger, the kid makes it look so dee-lish. But, hey, it’s breakfast time somewhere, so I choose the three-item omelet, with onions, bacon and sausage, and Swiss. And a coffee ($1.50).
         
Kendra’s Kitchen
September 3, 2011
It’s Breakfast Time Somewhere
Good morning, noon, or night, friends! Tonight’s adventure is a great meal to have anytime!
 
Trevor and I made pancakes, bacon, and scrambled eggs for dinner this evening.
     
Finding the Right Piece
Friday, November 11, 2011
I’m NOT a Sugar Addict…
(...)
I feel like that cereal commercial that says, “It’s breakfast somewhere!”.
 
Commercials I Hate!
Christine
Posted: 17 Nov 2011 at 11:24pm
(...)
Like the Honey Corn Flake Whatever commercial, with the woman dressed as a Chinese dragon saying, “It’s breakfast in China!” as an excuse to eat cereal for dinner.
 
(Trademark)
Word Mark IT’S MORNING SOMEWHERE
Goods and Services IC 030. US 046. G & S: Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20110103. FIRST USE IN COMMERCE: 20110103
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85234281
Filing Date February 4, 2011
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition June 14, 2011
Registration Number 4019182
Registration Date August 30, 2011
Owner (REGISTRANT) KELLOGG NORTH AMERICA COMPANY CORPORATION DELAWARE ONE KELLOGG SQUARE, PO BOX 3599 BATTLE CREEK MICHIGAN 490163599
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE