A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from June 15, 2009
“It’s never been worth zero!” (gold advertisement)

Several 2008 high profile bankruptxies (such as Lehman Brothers) and near-bankruptcies (Bear Stearns and Merrill Lynch) caused a large decline in stocks. Lear Capital advertised gold investing with the line: “It’s never been worth zero!”
An old saying about fiat (paper) money is “All currencies eventually go to zero.”
Lear Capital
It’s Never Been Worth ZERO!
and It Beat Stocks by 500%
Reason Magazine
Everything Still Turns to Gold
Brian Doherty | February 25, 2008, 10:45am
The Wine Commonsewer | February 25, 2008, 1:07pm
Sage, I hope I’m right as well. If I’m wrong most of us are going to be in a world of hurt, which puts us all on a pretty much even footing. However, if gold retains some value, those who have it are going to be able to buy some mighty fine weaponry to keep the masses at bay.
PLUS, like the man on the radio said: GOLD HAS NEVER BEEN WORTH ZERO.
Art’s Videos
Friday, May 2, 2008
Buy gold, cause it’s “never been worth zero”!
The dumbest reason to buy something I ever heard.
Phuket-Info.com Forums 
13-08-2008, 11:20
I have been listening to a commercial on radio here in the US a few times, advocating buying gold.
The main argument in the ad for gold being a good investment was that gold has never been worth zero ...
... off to the dealer to buy some
theBubbler.com (Wisconsin)
10-16-2008, 04:57 PM
Re: Gold Party - Bring old gold - get CASH
Gold is better than cash. Hang on to your gold. One day cash won’t be worth the paper it’s printed on. Look at what is going on with the economy and the markets.
Remember, gold has never been worth zero…on the other hand, cash is only worth that which backs it up, which at this time is paper.
Golden Year-End Blessings
By Patrick A. Heller, Market Update
December 22, 2008
One more thing to consider - gold has never been worth zero. There are a lot of stock, bond and other paper asset holders in 2008 who ended up holding a worthless asset. Others lost some or all of their investments as a result of large-scale frauds.
If you had physical gold in your possession, you own some financial protection. For the physical gold that you owned in 2008, you didn’t have to worry about bankruptcies, fraud, or government regulatory incompetence or malfeasance.
Mad Engineering
Sunday, May 24, 2009
The Gold Market
I’ve been seeing a lot of commercials for gold, as an investment lately. They’re really stupid. “Gold is worth so much money, it’ll probably go up even more! Buy some, it has never been worth zero!”
Okay, what they’re saying is technically true. Gold’s price has climbed to over $800/oz due to psychotic libertarians and republicans buying the crap out of it to outmaneuver what they see as the imminent collapse of the federal banking system. If I believed them, this would be one of the less stupid currency exchanges to go for.
Glock Talk
06-04-2009, 21:19
“It’s never been worth zero”...
Am I the only one who gets annoyed by those commercials that advertise buying gold using this in their pitch?
“It’s never been worth zero.”
I get it, but doesn’t it seem like it could have been worded better?
I don’t even know why I care but it drives me insane when I hear it.
Goods and Services IC 035. US 100 101 102. G & S: Retail store and online retail store services featuring collectible coins and precious metals. FIRST USE: 20060601. FIRST USE IN COMMERCE: 20060601
Standard Characters Claimed
Trademark Search Facility Classification Code NOTATION-SYMBOLS Notation Symbols such as Non-Latin characters,punctuation and mathematical signs,zodiac signs,prescription marks
NUM-0-ZERO Marks containing “0” or the word Zero
Serial Number 77832251
Filing Date September 22, 2009
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition August 3, 2010
Registration Number 3862865
Registration Date October 19, 2010
Owner (REGISTRANT) Lear Capital, Inc. CORPORATION CALIFORNIA Suite 600 1990 South Bundy Drive Los Angeles CALIFORNIA 90025
Attorney of Record Evan M. Kent
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityBanking/Finance/Insurance • Monday, June 15, 2009 • Permalink

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