A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from June 16, 2013
Lobsterrific (lobster + terrific)

“Lobsterrific” (lobster + terrific) is a superlative for describing lobster. A 1965 newspaper advertisement for Stoffer’s Lobster Newburg described it as “lobsterrific.” A 1969 advertisement for The Lobster (a Manhattan restaurant) described the restaurant as still “lobsterrific” after 50 years. A June 15, 2013 Food Republic article was titled, “10 Lobsterrific Recipes For Today, National Lobster Day.”
Similar food terms include “bravocado” (bravo + avocado), “eggcellent” (egg + excellent) and “fermentastic” (ferment + fantastic).
8 April 1965, Boston (MA) Globe, pg. 31 ad:
Next time you have a special-occasion dinner, or if you just feel like being good to yourself and your family…serve Stouffer’s Lobster Newburg. It’s lobsterrific!
Google Books
21 April 1969, New York magazine, pg. 24, col. 1 ad:
AFTER. 50. YEARS… EVERYTHING. IS. STILL. LOBSTERRIFIC! 50 years ago, in 1919, The Lobster was founded. Today, the same families serve you in the same exact place. Unusual? Not when you serve good food!
The Lobster
145 W. 45th St.
29 August 1987, Winnipeg (Manitoba) Free Press, pg. 33, col. 1 ad:
Mother Tucker’s serves up lobster dinners so tempting…so special…so delicious…there’s on;y one word to describe them…
(Mother Tucker’s restaurant—ed.)
Google Books
March 2005, Indianapolis (IN) Monthly, “Mitchell’s Fish Market,” pg. 123, col. 2:
LOBSTERRIFIC The lobster bisque is a velvety- sweet beginning to the meal— not terribly thick, but rich and flavorful, with succulent chunks of lobster meat.
Food Republic
Jun 15, 2013 10:02 am
10 Lobsterrific Recipes For Today, National Lobster Day
Pasta, pot pie, scrambles, sandwiches and more

By Food Republic
Break out the claw crackers and clarify that butter! Today is National Lobster Day. Rightfully recognizing it as the most important one-day celebration occurring this weekend, we at Food Republic are here to provide you with some cooking ideas now that lobster season is in full-swing.

Posted by Barry Popik
New York CityFood/Drink • Sunday, June 16, 2013 • Permalink

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