A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from April 17, 2005
Long Island: “Longuyland”
"Longuyland" is, supposedly, how New Yorkers in the 1920s and 1930s pronounced "Long Island." The name "Longuyland" has been cited in print since at least 1925, and was popularized in the New York City theatre.

"Cholly Knickerbocker" in the New York (NY) Journal and American frequently used "Longuyland" in the 1930s (and possibly the 1920s). "Cholly Knickerbocker" was the nomme de plume of Maury Paul (1890-1942).

Wikipedia: Maury Henry Biddle Paul
Maury Henry Biddle Paul (April 14, 1890 – July 17, 1942) was an American journalist who became famous as a society columnist for the New York American (which became the New York Journal-American when it merged with the New York Evening Journal). Writing under the pseudonym "Cholly Knickerbocker", he coined the term "Café Society". The name "Cholly Knickerbocker" was owned by the Hearst Newspaper Syndicate, and Paul was the first, writing under the nomme de plume from 1917 until his death in 1942.

27 April 1925, Oakland (CA) Tribune, "The Conning Tower" by F.P.A., pg. 14, col. 3:
"As author of the Elsie Janis 'Puzzles of 1925,'" writes Bert Kalmer and Harry Ruby, we have been asked to write a song for the latest member of the company, which happens to be a dog. And this is the song we wrote:

In my swell Longuyland villa,
Resting on my stain pilla,
I think of days when I was just a pup.

13 February 1926, Altoona (PA) Tribune, "The Great Gatsby," pg. 1, col. 4:
Then comes Longuyland with Gatsby as host at a palatial home which seemed to be run by bootleggery.

28 February 1926, Tampa (FL) Morning Tribune, "Sweet And Perfect Pay Would Cause A Sensation" by Alan Dale (Universal Service), pg. 4-H, col. 4:
The intent of the playwright would be to depict a happy home life, in its most virulent and anti-Longuyland form, and his sole object is to prove that in the home, all events of the outside world were absolutely forgotten.

12 September 1926. Wisconsin State Journal (Madison, WI), "Unthinking Playwrights Play Ducks and Drakes With Gotham's Smart Set" by Alan Dale, pg. 21, col. 1:
NEW YORK -- All the shady characters, all the drones, the invertebrates, the rotters, the dregs, and the make-believes in our drama of today are carefully placed by Flaccid, and unthinking playwrights, void of real knowledge on the abused plains of that region known as Longuyland. And this, I beg you to believe, is a defense of Longuyland.
That Long Island Bedroom
No need any longer to look at the programme. One is always sure to find the statement, "Bedroom in a country house on Longuyland."

26 February 1928, The Morning Call (Allentown, PA), "Society Lure Slowly Diminishing" by Alan Dale (Famous Dramatic Critic of Universal Service), pg. 14, col. 8:
It was like a whiff of old times to encounter dooks, doochesses, and a princess in Somerset Maugham's play "Our Betters" last Monday, and a surcease from the gay sassiety folks of Longuyland, Westchester, Riverside drive, and Park avnoo -- especially Park avnoo.

6 July 1938, Nevada State Journal (Reno, NV), "The Brighter Side" by Damon Runyon, pg. 12, col. 1:
...most of our sympathy went out to those who were compelled to sojourn at the elaborate country estates on what Mr. Cholly Knickerbocker calls Longuyland.

3 September 1938, New York (NY) Herald Tribune, "This New York" by Lucius Beebe, pg. 12:
...what Maury Paul is pleased to call 'Longuyland'...

18 July 1942, New York (NY) Times, pg. 13, col. 5:
"Cholly Knickerbocker" of The
Journal and American for
25 Years Is Dead at 52

Champagne Cholly:
The Life and Times of Maury Paul
by Eve Brown
New York, NY: E. P. Dutton & Company
Pg. 62:
Let us look at a brief lexicon:
Long Island: Longuyland.

Urban Dictionary
The way that people from Long Island pronounce "Long Island."
I'm walkin'-tawlkin'-cawfee all day in Longuyland.
#long island#new york#the hamptons#pronunciaton#walkin'#tawlkin'#cawfee#accent#longuyland#longuylind
by Will It Blend December 19, 2009

A Week in New York April 1946
Cholly Knickerbocker in the Journal-American
Posted 1st October 2010 by Bill Bence
One of the most read features in the Journal-American in 1946 was the society column by Cholly Knickerbocker. The name was trademarked by Hearst. Until his death in 1942, Cholly actually was Maury Paul, a chubby, vain dandy, related to the Biddles of Philadelphia, who doused himself in perfume. Most credit Paul with coming up with the term "Cafe Society" and he was the first to call Long Island "Longuyland," at least in print.
Posted by Barry Popik
Nicknames of Other PlacesNew York State • Sunday, April 17, 2005 • Permalink

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