“NoMaS” appeared in 2006 to describe the area north of Madison Square Park in Manhattan. In Spanish, “no mas” means “no more.” People want to live in a place of “no more”?
The name had some novelty interest in 2006, but it does not appear to have caught the public’s interest as a permanent name. Another nickname for the same area is “NoMad.”
Don’t Call It East Chelsea No Mas
Wednesday, March 22, 2006, by Matt Lobron
Back in 1980 boxer Roberto Duran famously uttered the phrase, “No mas. No mas,” to signal the end of his second fight with Sugar Ray Leonard. With the proliferation of restaurants recently opening north of Madison Square Park, at least one writer is hoping the phrase can find new life:
A Voce is one of four highly touted, expensive venues to open just north of Madison Square Park since October; the others are Country, Urena and Porcao Churrascaria. Diners might call this new area the “North of Madison Square Park’’ restaurant district, or NoMaS.
We’re not ready to throw our hat into the ring and endorse this new ‘hood just yet, but considering the pounds Duran has put on since his fighting days, the cross-over marketing potential seems fairly obvious.
A Voce is one of four highly touted, expensive venues to open just north of Madison Square Park since October; the others are Country, Urena and Porcao Churrascaria.
Diners might call this new area the “North of Madison Square Park’’ restaurant district, or NoMaS.
None of the NoMaS restaurants is cheap. All but one offer tasting menus that range from $50 to more than $100. The new eateries account for about 630 new restaurant seats (which will rise to 730 when A Voce opens its piazza). The hope is that these seats will be filled by analysts and insurers from the adjacent Credit Suisse and New York Life buildings as well as guests of the Carlton Hotel.
So will this become an exclusive dining community requiring reservations weeks in advance, or can ordinary mortals reserve on the fly? Just before 9 p.m. this past Saturday, each of these restaurants was bustling, but all of them could accommodate my request for dinner for two. Most required only an hourlong wait—except Urena, which had seats available immediately.
Last Updated: March 22, 2006 00:24 EST
New York Times
Madison Square: One More Hot Spot
Compiled by KRIS ENSMINGER
Published: June 4, 2006
Though the meatpacking district may still be packing them in, a quieter but equally noteworthy dining scene is developing in the area just north of Madison Square Park, sometimes known as NoMaS, with these recent openings.
The Curbed Awards 2006 (Part II)
Friday, December 29, 2006, by Joshua
New Microneighborhood Names of the Year
3) DUGO. Sounds too much like Yugo, and the area under the Gowanus Expressway is a freaking pit. Cue the luxury condos!
2) NoMaS. The North of Madison Square Park restaurant district. No Mas, indeed.
1) Hell Square, for the quadrilateral of drunken revelry on the Lower East Side.