“Tacro” (taco + croissant) is a portmanteau food word that has been trademarked by Vive La Tarte of San Francisco, California. Vive La Tarte announced the “tacro” on December 4, 2017, and started selling it at the Ferry Building on January 19, 2018. It offered three versions: pulled pork with pineapple, chicken with avocado, and barbecue jackfruit.
Eater—SF (San Francisco, CA)
Vive La Tarte Expands to the Ferry Building for Pastry, Tarts, and Croissant Tacos
by Caleb Pershan Dec 4, 2017, 3:57pm PST
On top of tarts and pastry, Vive La Tarte serves more substantial items like avocado toast, muesli bowls, salads, and sandwiches made with their own sourdough. The Ferry Building shop will also serve a new creation: A savory stuffed croissant folded like a taco. For maximum food mash-up portmanteau effect (think cronuts) Vive La Tarte calls that a “tacro.”
TimeOut (San Francisco, CA)
Tacros, a croissant-taco mashup, are coming to the Ferry Building!
By Daisy Barringer
Posted: Tuesday December 5 2017, 10:52am
If you love croissants and you love tacos (ummm, who doesn’t?) then you’re going to be very excited about San Francisco bakery Vive La Tarte’s new hybrid creation: the Tacro.
The Tacro (a portmanteau for “taco” and “croissant,” which was probably obvious by now) is a croissant shell stuffed with savory fillings and folded like a taco. The savory creation will come in three varieties: chicken and avocado, slow-cooked pulled pork and barbecued jackfruit, so that vegetarians can get in on the tasty fun.
SF Weekly (San Francisco, CA)
Vive Le Tarte “Tacros” Debut at the Ferry Building Today
The croissant-taco hybrid with plenty of savory goodness can be had right next to the Fort Point kiosk.
Peter Lawrence Kane Fri Jan 19th, 2018 3:19pm
Cronuts — those tasty combinations of croissants and doughnuts — are so 2014. Now, courtesy of Vive La Tarte‘s new stall at the Ferry Building, we have the tacro, a very large, have-a-fork-and-napkins-handy croissant shell bursting with savory fillings.
There are three tacros in all, and they’re big enough to justify the $12 price tag. Choose from chile chicken with avocado, slow-roasted pulled pork and pineapple, or barbecued jackfruit with mango pico de gallo.
This Hipster AF Taco Croissant Looks Amazing, I Hate To Admit
Grab some napkins.
Posted on January 26, 2018, at 3:43 p.m.
The monster taco + croissant hybrid debuted earlier this month at Vive La Tarte bakery in San Francisco, and retails for $12. (Pretty steep for a single tacro, but we hear a single order is pretty filling.)
It’s a flaky croissant shell filled with your choice of three fillings: chile chicken with avocado, pulled pork, and barbecued jackfruit. And it looks GORGEOUS. ?
Each tacro is topped with sliced radishes and chopped pickled onions, and comes with a green avocado salsa and a red salsa. And according to a Vive La Tarte spokesperson, “[We’ll] likely add a few more flavors down the road, including a potential breakfast version.”
SF Gate (San Francisco, CA)
The Tacro: Here’s what you need to know about SF’s new croissant-taco mashup
By Alix Martichoux, SFGATE Updated 9:58 am, Friday, February 2, 2018
The tacro is a shell made with croissant dough, baked until it’s golden-brown and flaky, then filled with meat, and topped with vegetables and salsa, like a taco.
Vive La Tarte has been experimenting with unique croissant flavors like blood orange and lemon meringue at its SoMa spot for two years. In January they expanded to a second location at the Ferry Building where they debuted the tacro.
Creative director Jimmy Houghton explains that the new item was the result of two months of trial and error.
“We took our regular croissant dough that we make and we tried to fill it with pulled pork or with chicken, and we found that the flavors didn’t combine well. The pastry was way too rich, way too buttery, way too sweet,” says Houghton. “We went back to the drawing board and we said it needs to be saltier, needs to be a bit more savory.”
LATINO VOICES 02/02/2018 04:27 pm ET
The Tacro Is Born, A Flaky Mashup Of A Taco And A Croissant
Foodies of Instagram rejoice!
By Carolina Moreno
The tacro is the latest foodie trend to take over Instagram.
Vive La Tarte debuted the part-taco, part-croissant creation in January. The San Francisco bakery offers three version of the tacro: pulled pork with pineapple, chicken with avocado, and barbecue jackfruit.
The Bold Italic
Feb 20, 2018
Yes, I Tried the Tacro
A review of the surprising and ridiculous, but still possibly delicious, taco-croissant mashup
You read that right: the tacro, a cross between two of the world’s favorite foods—the taco and the croissant — has arrived in SF courtesy of bakery Vive La Tarte.
Word Mark TACRO
Goods and Services IC 030. US 046. G & S: Bakery goods; Bakery goods and dessert items, namely, cakes, cookies, pastries, candies, and frozen confections for retail and wholesale distribution and consumption on or off the premises; Bakery goods and dessert items, namely, cheesecakes for retail and wholesale distribution and consumption on or off the premises; Bakery goods, namely, croissant and taco hybrid; Bakery products, namely, sweet bakery goods; Biscuit mixes; Biscuits; Biscuits and bread; Biscuits, tarts, cakes made with cereals; Bread; Bread and buns; Bread and pastry; Bread bases; Bread doughs; Bread flavored with spices; Bread pudding; Bread rolls; Brioches; Cake batter; Cake dough; Cocoa; Cocoa beverages with milk; Cocoa mixes; Cocoa spreads; Cocoa-based beverages; Coffee; Coffee-based beverages; Coffee-based iced beverages; Coffee-based snack foods; Cookies; Cookies and crackers; Croissants; Doughnuts; Muffins; Pastries; Pastries with fruit; Pastry; Pastry dough; Pastry mixes; Pastry shells; Salad dressings; Salsa; Savory sauces used as condiments; Taco chips; Taco seasoning; Taco shells; Tacos; Beverages with a coffee base; Bread biscuits; Butter biscuits; Candy cake decorations; Candy decorations for cakes; Chocolate decorations for cakes; Chocolate-based fillings for cakes and pies; Danish bread; Dressings for salad; Meringues; Mixes for bakery goods; Multigrain bread; Prepared cocoa and cocoa-based beverages; Protein reduced and gluten free flour and bread; Sandwich wraps; Sandwiches, namely, croissant and taco hybrid sandwich; Savory biscuits; Savoury and salted biscuits; Shortbread biscuits; Wafer biscuits; Wafer sticks; Whole wheat bread. FIRST USE: 20171204. FIRST USE IN COMMERCE: 20180119
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 87763384
Filing Date January 20, 2018
Current Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) Dimension Hill Foods, Inc. DBA Vive la tarte CORPORATION CALIFORNIA 1160 Howard Street San Francisco CALIFORNIA 94103
Type of Mark TRADEMARK
Live/Dead Indicator LIVE